Ashley McCormick is an entrepreneur who started her jewelry company ASHA while a senior at Georgetown University. Ashley conceived of an elevated fashion jewelry line that was bold and sophisticated and used the finest materials, all while maintaining an accessible price point. While studying abroad in Paris, she had a chance meeting with the head of Chanel Fine Jewelry that gave her the confidence to set the idea in motion.
Ashley’s collections are inspired by art, architecture and world travel. Ashley herself embodies the ethos of the brand as a sophisticated globetrotter, distinguished by her fluency in five languages, art history and the world of fashion. Her aesthetic is classic, modern and bold and can be worn from the red carpet to the beach and everywhere in between.
ASHA offers a spectrum of goods, with the aforementioned fashion line as well as Fine and Bespoke jewelry, totes and leather goods. With bold colors and fresh design motifs, ASHA Bespoke offers clients a way to design and create rings and charms featuring icons that are special to them. Launching in 2017, LITTLE ASHA is a starting point for young girls to start their ASHA collection. The whimsical yet classic design motifs will remain relevant and stylish as they grow into adulthood.
In December 2016, ASHA opened the doors to its first retail space in Greenwich, CT. which also serves as a showroom for buyers and a design atelerie.
ASHA by Ashley McCormick is sold in over 80 boutiques including Bergdorf Goodman and Saks Fifth Avenue and can be found online at Moda 'Operandi and Orchard Mile. ASHA's corporate headquarters and showroom are located in Greenwich, Connecticut.